Bill Purewal founded PureFresh Sales in 2005. Bill has worked in all aspects of the produce industry. His experience in the various areas of the industry has given him the wisdom and understanding to successfully venture on his own.

Bill grew up working on the family farm which initially grew fresh peaches, plums, nectarines, raisin grapes and table grapes. Pruning in the winter and picking in the summer helped create his successful work ethic as well as the knowledge needed to produce local, quality fruit.

In his professional career, Bill has worked in both the retail and sales arena before starting on his own. With his vast experience and leadership, you can expect the best service from PureFresh Sales.

Urbano leads the quality control department at PureFresh Sales while majoring in Agricultural Business in college.

Urbano’s interest in agriculture began at an early age when his father exposed him to farming in Mexico and the United States. His father helped him understand the importance of hard work and the commitment to quality. As a teenager, Urbano gained experience in the vegetable side of the business during the summers where he spent time in the fields and packing houses learning all aspects of the trade. He carries the values of hard work and commitment to his quality control responsibilities with PureFresh.

Brenda began her journey at PureFresh as an intern. She was majoring in English to become a teacher.

While working in this challenging yet rewarding industry, she began to truly love what she did at PureFresh. She decided to change her major to International Business with an emphasis in Agriculture. Brenda is the first one in her family to graduate from college. With her Bachelor of Science degree from California State University Fresno, Brenda plans to use her newly gained skills and knowledge to develop new relationships with partners worldwide.